The Orientation Toward Societal Values Scale measures an individual’s alignment with societal norms and conventional beliefs. It captures the extent to which a person values tradition and established standards versus questioning or challenging them. This scale reflects a person’s perspective on conformity and innovation.
The scale is part of the California Psychological Inventory (CPI), a well-established tool for understanding personality characteristics that contribute to effective behavior in various contexts. This scale is frequently used in leadership development and organizational coaching to identify strengths and developmental opportunities.
Features of the Orientation Toward Societal Values Scale
Purpose: To measure an individual’s tendency to align with social norms, follow rules, and maintain a structured and responsible approach to life.
Length: Approximately 50 items
Average completion time: 5 minutes
Target population: High school age and older.
Administration: Designed for individual administration.
Validation: Demonstrated validity across diverse populations and contexts.
Uses of the Orientation Toward Societal Values Scale
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Low-scorers on Orientation Toward Societal Values tend to be adventurous, unconventional, and dubious about prescriptive social norms; high-scorers tend to be rule-respecting, conscientious, and cautious. (p.54)
-- From H.G. Gough & P. Bradley (2005), “CPI 260™ Manual” (Mountain View, CA: CPP, Inc.)