The Good Impression (Gi) Scale measures how individuals present themselves to others and manage social perceptions. It captures efforts to adapt and create a favorable image across different environments. This scale highlights an individual’s awareness of social expectations and their ability to meet them effectively.
The scale is part of the California Psychological Inventory (CPI), a well-established tool for understanding personality characteristics that contribute to effective behavior in various contexts. This scale is frequently used in leadership development and organizational coaching to identify strengths and developmental opportunities.
Features of the Good Impression Scale
Purpose: To measure an individual’s tendency to present themselves in a socially desirable or favorable way.
Length: Approximately 50 items
Average completion time: 5 minutes
Target population: High school age and older.
Administration: Designed for individual administration.
Validation: Demonstrated validity across diverse populations and contexts.
Uses of the Good Impression Scale
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Respondents with above average but not extraordinarily high scores on Gi see themselves as cooperative, helpful, and considerate, and in fact are described in these same terms by others. Work with individuals has shown that persons with high scores on Gi often seek to ingratiate themselves with superiors while overlooking or ignoring the feelings of their own subordinates. (p. 118)
-- From H.G. Gough & P. Bradley (1996), “CPI Manual Third Edition” (Palo Alto, CA: Consulting Psychologists Press)